Writing great experience copy is one of the most powerful ways to turn a browser into a booker. Follow this guide to create compelling, high-converting copy that showcases your experience and gets results.
1. Lead with a Hook (First 1–2 Sentences)
Why it matters: Your opening lines appear in search previews and social shares—they must stop someone scrolling.
How to do it:
- Highlight what’s unique, surprising or emotionally engaging.
- Use active, sensory language.
- Focus on the benefits: what will the guest feel, learn, or achieve?
Examples:
"Ever fancied making your own silver ring from scratch in a real jewellery workshop?"
"Step inside Bristol’s hidden vineyards and sip wine just minutes from the city centre."
2. Tell People What The Experience Is
Why it matters: People don’t book what they don’t understand.
How to do it:
- Summarise what the experience includes in plain English.
- Mention any standout elements such as materials, locations, techniques, or add-ons.
- Be clear about who it’s for (e.g. beginners, families, foodies, etc).
- Avoid vague language like “a magical journey” without context.
3. Highlight Benefits, Not Just Features
Why it matters: Features tell, benefits sell.
How to do it:
- Translate features into emotional or practical outcomes.
- Ask: Why does this matter to the guest?
Example:
❌ “Includes 3 glasses of wine and a cheese board.”
✅ “You’ll taste 3 handpicked wines paired with local cheeses—perfect for a relaxing afternoon with friends.”
4. Build Trust with Personality
Why it matters: Trust increases conversions, especially for new hosts.
How to do it:
- Introduce yourself - why are you passionate about this?
- Be specific about timings, locations, and group sizes.
- Show what makes your experience authentic or different from others.
- Pro tip: Use “I” and “you” to create a personal, direct connection.
5. End with a Nudge to Book
Why it matters: A clear call to action helps users take the next step.
How to do it:
- Reinforce the value or exclusivity (limited spots, seasonal).
- Suggest who it’s great for: dates, birthdays, team outings, etc.
- Invite them warmly: “Book now to secure your spot!”
Checklist: Before You Hit Publish
- Is the opening engaging and clear?
- Have you explained what the experience is in simple terms?
- Are the benefits of the experience obvious?
- Does the copy sound like you (authentic, warm, friendly)?
- Is there a reason to book now?
✨ Bonus Tips
- Short paragraphs, bullets, and bold where appropriate make it easy to read.
- Avoid jargon: Speak in an easy way for your customers to understand.
- Check spelling and grammar: Errors reduce trust.
- Add great images: Copy works best when it’s supported by strong visuals.
