When you're running a small business or working solo, every minute counts, and every decision you make should help more customers discover what you offer. That’s why choosing the right category for your experience on Yuup is so important.
We know it might seem like a small step, but it plays a big role in helping the right people find and book your experience. Here's everything you need to know, along with some simple, practical tips to make sure you're set up for success.
Why categorisation matters
Just like in online shopping, where you might browse for “trainers” rather than “shoes,” customers on Yuup use categories to navigate and discover experiences. When your experience is listed in the most relevant category, it's more likely to appear in the right place at the right time - on search pages, filtered results, and even in personalised recommendations.
Accurate and consistent categorisation improves discoverability by:
· Making your experience easier to find via search and filters
· Helping customers quickly understand what you offer
· Boosting visibility in targeted campaigns and collections
· Reducing bounce rates - when people land on your page, they know it’s what they’re looking for
On Yuup, each experience can only sit in one primary category, so picking the best fit is essential.
Your category options
Here’s a quick overview of each category and the types of experiences that belong there:
🍴 Food
Choose this if your experience is centred around tasting, making, or learning about food or drink.
Examples: Cooking classes, wine tastings, supper clubs, brewery tours, food-themed walks.
🎨 Craft
Pick this if your guests will be getting hands-on and creative.
Examples: Pottery, jewellery making, painting, wreath-making, soap or candle workshops.
🎭 Culture
This is the place for experiences that explore heritage, performance, or the arts.
Examples: History tours, live music, storytelling, writing workshops, art appreciation.
🧘 Wellbeing
Perfect for experiences that support mind, body, or soul.
Examples: Yoga, mindfulness, sound baths, dance classes, spa days, retreats.
🌿 Nature
Use this if your experience helps people connect with the outdoors or animals.
Examples: Foraging, farm visits, wildlife walks, gardening, sustainability workshops.
🧗 Sports & Adventure
Choose this for energetic, physically active experiences, or experiences with an element of challenge.
Examples: Paddleboarding, hiking, axe throwing, bushcraft, obstacle courses, gaming.
Tips for Choosing the Right Category
We get it, some experiences could fit in more than one place. So here’s how to narrow it down:
1. Focus on the main event
What is the guest primarily there to do? If you run a yoga class followed by a smoothie, that’s wellbeing, not food.
2. Think like a customer
Imagine your experience on someone’s weekend itinerary. What would they say they came to do?
3. Avoid overlaps
Even if your experience touches on multiple areas, pick the one that best captures the core activity or theme. Pottery with prosecco? The bubbles help attract the customer, but they are coming for the craft activity. Gaming with cake? Everyone loves cake but they are coming for the challenge - sport and adventure would be the best fit here.
4. Keep discoverability in mind
Choosing the clearest, most accurate category means your experience shows up in the places your ideal customers are looking. It also helps Yuup's search engine do its job more effectively.
Need a Hand?
Still unsure which category fits best? No problem - just get in touch with the Yuup team. We’re always here to help you get your listing in the right spot so you can reach the customers who’ll love what you do.
A little time spent choosing the right category now = more of the right customers, less confusion, and a smoother path to bookings.
You're not just choosing a label - you’re opening the door to discovery.
