How to Choose Great Imagery for Your Experience Pages

Your photos are often the first thing a potential customer notices—before they even read your description. Great imagery doesn’t just make your experience look good. It builds trust, tells a story, and sells. Here’s how to choose and take great photos that convert.

1. Lead with a Hero Image That Captures the Experience

Why it matters: The hero image is the first visual people see—it’s your billboard. It appears in search results, social feeds, and the top of your listing.

What works best:

• Real people doing the activity (not just posing)
• Natural light and vibrant colours
• Smiles, action, emotion—show the joy!
• A sense of place: inside your venue or at the location 
  
  Avoid:                                                                                       
• Empty rooms or product shots with no context
• Overly edited filters
  

2. Tell the Full Story with a Variety of Shots

Why it matters: People want to know what to expect—variety builds trust and excitement.

Include:

• Wide shots of the space or setting
• Close-ups of materials, food, tools, or hands at work
• Guests interacting, laughing, learning, or creating
• Host in action—leading, welcoming, teaching
• Aim for 4-6 strong images that cover the full experience journey

3. Keep It Real: Use Authentic, High-Quality Photos

Why it matters: Stock photos feel generic and untrustworthy, so they are unlikely to result in bookings. Real photos feel personal and believable.

How to do it:

• Use real shots from past events or run a complimentary session for friends to capture content
• Smartphone cameras work well — read our tips and tricks below!
• OR Invest in a photoshoot — we work with some brilliant photographers 

4. How to Take Great Photos on a Smartphone 

You don’t need a fancy camera to get great photos—your smartphone is more than good enough if you follow a few simple tips.

          Use Natural Light Whenever Possible

• Shoot during the day with light coming from a window or outdoors.

• Avoid harsh midday sun—early morning or late afternoon gives a soft, warm glow.

• Turn off overhead lights to avoid colour casts and shadows.
  
  

  Focus on Framing and Composition
  

• Use the rule of thirds: place your subject slightly off-centre to create balance.

• Leave space around the subject—don’t crop too tightly.

• Try a few angles: eye-level, overhead (great for food or craft shots), or over-the-shoulder action shots.

  
  Capture Real Moments

• Ask a friend to take photos of a guest doing the activity—or set up a mock session.

• Capture hands working, smiles mid-laugh, people reacting naturally.

  
  Clean Your Lens
  

• It sounds simple, but a quick wipe of your grubby camera lens can make a huge difference in clarity and sharpness.
  
  

  Go Easy On The Edits!
  

• Avoid heavy filters—guests want to see what the space actually looks like

• Simply use your phone’s built-in photo editor to:

  - Brighten

  - Increase contrast slightly

  - Sharpen just a touch

5. Show Who It's For

Why it matters: Guests are more likely to book if they can see themselves in the experience.

How to do it:

• Feature real guests or friends who reflect your ideal audience
• Show group dynamics: couples, friends, families, or solo guests enjoying themselves
• Representation matters—diversity helps everyone feel welcome

Your Checklist: Before You Upload Your Photos

1. Does your hero image grab attention and clearly show the experience?

2. Are your images bright, sharp, and emotionally engaging?

3. Do they show real people in real moments?

4. Have you used landscape orientation? (wide shots work best!)

5. Are they sized correctly (max 4MB) and free from text and/or watermarks?

Need Help? We’re happy to advise on your photo selection—just reach out to the Yuup team. If you’d like help organising a shoot or finding a local photographer, let us know.