Yuup, an online marketplace for booking experiences, has announced it has generated over £1.7 million in revenue for businesses across Bristol since its launch in 2021. It has since launched in both Birmingham and Bath, with plans to generate over £3m for local communities in 2023.
The platform, where people can discover and book a variety of novel experiences, was launched during the pandemic with a focus on enabling individuals to share their interests, skills and passions with others, creating new enterprises, and growing existing businesses.
The platform offers small independent businesses and indie creators a platform to host unique experiences. Customers can find hundreds of local experiences to do and to gift: from pottery making to food tours, silversmithing to wine tasting, and from paddleboarding to immersive cinema events.
Yuup is committed to driving economic inclusion, successfully recruiting hosts from across Bristol, including over 60 from the most deprived areas of the city. Its ambition is for 25% of Yuup hosts to come from LSOAs (Lower Layer Super Output Areas) that sit in the top 50% of most deprived areas in England.
Speaking on the social impact goals of the business, Founder & CEO Dominic Mills said
“One of the things I’m most proud of is Yuup’s ability to enable some of the more ethnically diverse neighbourhoods to share their cultures and skills with others in the city. Some examples are the communities of St Pauls, Stokes Croft, Easton and Lawrence Hill, where we have recruited a diverse range of hosts offering world drumming, traditional afrikan and reggae dance, supper clubs, and indigenous storytelling experiences.
In addition to our primary focus on economic impact, experiences are a more sustainable way to spend money than purchasing goods, reducing environmental impact. There is no manufacturing footprint, no delivery miles and no packaging.”