6 exciting Digbeth Birmingham businesses to watch out for (2022)

Wednesday 10 August 2022

An old Victorian Custard Factory. Korean pop music. Vintage 1950s milkshake bars. What could all these things possibly have in common? The answer? Digbeth! 

Digbeth is a small Birmingham area home to some of the city’s best creatives and business owners! Some would even say that Digbeth is Birmingham's cultural quarter or creative quarter. Famous for its collection of vibrant and historic bars and eateries, a classic day out here will see you visiting a quirky Digbeth pub, spotting amazing graffiti murals and smelling mouth-watering street food pop-ups. 

Also nestled in Digbeth is the famous old Custard Factory. This creative space was once a Victorian industrial centre, but is now filled with indie shops, bars and even an independent community cinema! 

With all this on offer, it’s not surprising that Digbeth is buzzing with amazing businesses, offering one-of-a-kind experiences that you can try! Did you know you can sip on organic wine while learning how to make macrame? How about settling down for an evening of show-stopping cabaret performances?

From K-POP stores to virtual reality gaming and art-deco wine bars, there are so many weird and wonderful experiences to try, right in the heart of the old Custard Factory and beyond. 

So to find out more, I've been looking into 6 exciting Digbeth businesses that have partnered with Yuup!

Although the custard is long gone, below is a special taste of some of the exciting Digbeth businesses to watch out for this year (2022): 



Le Keux Vintage Salon

Le Keux vintage makeover parlour and milkshake bar Digbeth Birmingham things to do Yuup

Vinyl bar stools. Delicious milkshakes. Pin-up curls galore! Welcome to Le Keux, a 1950s-style beauty parlour located in Digbeth's old Custard Factory. This one-of-a-kind business offers you the chance to get a vintage-inspired makeover whilst sipping on a selection of tasty American milkshakes. Whether it's Victory rolls you're after or sleek, 1920s fingerwaves, this salon will transport you to vintage heaven! 

Le Keux Vintage Salon is also a great place to buy vintage-inspired clothes and accessories, home decor, retro kitchen accessories, and pin-up makeup and toiletries.

Behind the Marylin-magic is business owner and vintage enthusiast Lynsey. I spoke to her about why she decided to partner with Yuup:


What made you say Yuup?

Yuup is a fabulous website full of unique experiences, we’re really excited to reach new customers by becoming one of those experiences in Birmingham

What are you most excited about in joining Yuup?

Meeting new customers!

What is your experience?

We offer vintage experiences including makeovers, photo shoots and afternoon teas. We have a fabulous ‘50s venue in the heart of Birmingham, complete with an American diner milkshake bar, retro beauty parlour and pin-up shopping boutique.

What do you hope people will get from your experience?

We’re all about making customers feel joyous, whether that’s just an hour listening to rock 'n' roll and sipping a shake or celebrating one of your most important life moments! We’re here to transport you to a different time and make you feel amazing.

๐Ÿ’… Le Keux Vintage Salon and Parties - Zellig Building, The Custard Factory, Digbeth


Matrix Virtual Reality 

Matrix virtual reality experience Digbeth Birmingham things to do gift experiences Yuup

Ever wondered how you’d fare in a zombie apocalypse? Well, now you can find out! This exciting Digbeth business allows you to put your best combat skills to the test!

If you've been on the hunt for the best video gaming arcades in Birmingham then you have to try Matrix VR!

Matrix VR was founded by two brothers with a passion for cutting-edge technology. This little corner of the Custard Factory has been transformed into a specially designed space for virtual reality gaming. From speeding around a race track in a Formula 1 car to defending a complete fantasy realm with a bow and arrow, you'll be able to move freely around in a world of your own choosing. 

Brothers Kosta and Alex spoke to me about their experience and their reasons for partnering with Yuup! 

What made you say Yuup?

Yuup is a platform for small businesses, which helps create an amazing network that helps us all grow and allows an alternative discovery!

What are you most excited about in joining Yuup?

Being on a platform that is excited about local entertainment and bringing people and businesses together in a unique way.

What is your experience?

Matrix Virtual Reality - bringing the virtual world to reality, an experience where you can lose and find yourself!

What do you hope people will get from your experience?

An hour of immersive fun and a strategy of how to survive a zombie apocalypse, protect your village from orcs and dragons, have a dodgeball fight and walk a plank 160m above ground. No one can prepare you for our experience, so just come and enjoy it!

๐ŸŽฎ Matrix Virtual Reality-  Zellig Building, The Custard Factory, Digbeth



KPOPPINUK Digbeth Birmingham experience gifts kpop things to do Yuup

If you've ever heard or seen any Korean Pop (K-Pop) before, then you'll probably be familiar with the all beautiful groups, perfect choreography and colour-coordinated outfits! K-Pop is one of South Korea's most famous exports, and this indie business is bringing its delights to the West Midlands for the first time.

Set within Red Brick Market, KPOPPINUK is a small shop and creative space offering a unique 'toploader' crafting experience. 

K-Pop 'toploaders' are decorative cases used for storing collectable K-Pop cards. Gone are the days of tying up your card collections with elastic bands! Now you can design, paint and decorate your own gorgeous cases to store them in. 

Using kawaii aesthetic style stickers, washi tape, and all other assortments of decorative glitters, rhinestones and more, decorating toploaders has become an ASMR internet sensation. There's something both really relaxing and exciting about using fun tiny stickers and decorations to make an item look super cute and unique!

Behind this one-of-a-kind business is mother and daughter team Jane and Scarlet, whose passion for the genre spans back to 2015, when Scarlet was just 13. 

Since then, this family duo have gone from days spent singing K-Pop together on car journeys, to founding Birmingham's first dedicated K-Pop business. 

I've spoken to them about joining Yuup and their experience:


What made you say Yuup?

We said Yuup because it offers the opportunity to reach a wider audience and be discovered by more people! 

What are you most excited about in joining Yuup?

We are super excited to be spreading our passion and more KPOP fans finding out about us.

What is your experience?

We are offering a photo card toploader decorating experience, where customers will be able to design and create their own toploaders! Bring a friend, make new friends and unleash your creativity! Whether you're a newbie or someone who knows all about it, everyone is welcome! Why not try it out? 

๐Ÿ‘ฉ‍๐ŸŽค KPOPPINUK - Red Brick Market, 119 Floodgate Street, Digbeth


Kilo Ziro- zero waste tap room and wine bar 

Kilo Zrio Digbeth zero waste wine bar wine tasting macrame craft experiences gift things to do Yuup

Have you ever been to an art-deco style wine bar, where you can bring your own refill bottles and self-serve from a wall of wine? No? Well, now you can! 

Welcome to Kilo Ziro - the U.K.'s first zero-waste café, bar and taproom! This special Digbeth business showcases the best of local wines, artisanal cheeses and craft beers. It specialises in refillable and organic wines and other tasty produce. You can even bring your own bottle to reduce waste! 

Behind the business are Jeanette and her partner Tom, who first had the idea after their successful launch of Birmingham's first zero-waste supermarket. 

Alongside all this, Kilo Ziro has a set of exciting experiences you can now try. From cheese and wine tasting for date nights to afternoon tea as a special gift day out in Birmingham- they even have wine and crafting workshops such as learning how to make macrame. This indie zero-waste business will be sure to keep both you and the planet happy. Cheers to that! 

I've spoken to Jeanette and Tom, to find out more about why they've partnered with Yuup: 


What made you say Yuup?

We signed up when we realised Yuup was all about supporting local, independent businesses and offering unique experiences to our local community.

What are you most excited about in joining Yuup?

Having Yuup behind our experiences helps us get in front of new audiences that may not have found us otherwise - this helps spread the word of our UK’s First Zero Waste Café Bar to further our impact.

What is your experience? 

The experiences we offer are Cheese & Wine Flight Tasting, Afternoon Tea, and Macrame & Wine Evenings. There will also be lots of new workshops later in the year, such as a zero-waste cocktail masterclass and wreath making with mulled wine!

What do you hope people will get from your experience?

A chance to discover a new venue that offers zero-waste cocktails, English spirits from local distilleries, sustainable carbon-negative brands, the best afternoon tea in Brum and a refillable wine wall, all of course, teamed with a unique experience.

๐Ÿท Kilo Ziro - 1 Gibb Street, Digbeth


Mama Roux's 

Digbeth Mama Roux's cabaret show things to do Birmingham Yuup gift experiences

Want to enjoy some of the best live music in Birmingham? Looking for nights out in Digbeth with a twist?

Welcome to Mama Roux's! This exciting bar, nightclub and live music venue is home to an amazing cabaret experience. You'll be enjoying an evening of jaw-dropping live performances at one of Birmingham's best cabaret shows. Think fire-breathers, exciting dancers and pitch-perfect vocalists! If you've been looking for burlesque shows and cocktails in Birmingham, this is the place to go!

This spectacular experience showcases the best of Birmingham's creative and eclectic performing arts scene. Prepare to enter a world full of the weird and wonderful! 

What better way to soak up Birmingham's unique nightlife? This one is one wild ride! 

๐Ÿ’… Mama Roux's - 3 Lower Trinity Street, Digbeth


Mockingbird Cinema 

mockingbird cinema Digbeth Birmingham things to do experiences Yuup indie cinema .jpeg

Want to watch great cinema, from inside an old custard factory and also give back to the local community? Well, look no further! Mockingbird Cinema is one of Digbeth's cosiest, most eclectic and fun indie cinemas! This business offers a mix of art-house films as well as all the best current blockbusters. 

What's more, Mockingbird Cinema regularly hosts charity events and works with local non-profits. In the past, proceeds from their screenings have gone back into supporting community projects such as supporting the elderly and donations to local refuges.

Mockingbird also supports up-and-coming artists, keen to break into the film industry. So with this movie-package experience, you'll be settling down to watch a film, tucking into popcorn, drinks and also giving something back. Win-win! 

๐ŸŽฌ Mockingbird Cinema - The Custard Factory, Digbeth


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